Which component of attitude encompasses the feelings or emotions toward the attitude object?

• A. Affective Component of Attitude
• B. Cognitive Component of Attitude
• C. Behavioral Component
• D. Illusory Correlation

Answer: (A)

Attitudes have three parts, and the part that captures how we feel—our likes, dislikes, and emotional responses toward the object—is the affective component. This is the emotional side of an attitude, so you might feel excited about something you value or wary about something you fear. Those feelings color how you respond, even before you think through facts or plan actions.

The cognitive component deals with beliefs and thoughts about the object, such as assumptions about its quality or utility. The behavioral component is about the actions or intentions toward the object, like choosing to approach, avoid, or repeatedly engage with it.

Illusory correlation is a bias where two events are believed to be related despite lacking evidence, and it isn’t a component of attitude.